In the late 1960s, Nobel-Prize-winning psycho-biologist Roger W. Sperry theorized that the brain’s two hemispheres have different methods of thinking. The right brain is largely intuitive and the left-brain is largely analytical and sequential. In each person, one side dominates, affecting how he or she processes information and responds to it.
In addition, the Myers-Briggs Indicator (MBTI), the most-utilized personality test, identifies “thinking-dominant” and “feeling-dominant” individuals. The MBTI suggests that approximately 50 percent of the population belongs to each of the two types.
To facilitate their methods of thinking, left-brain dominant people move toward professions rewarding their approach. Thus, they often become bankers, physicians, scientists, lawyers, accountants, business executives, and operating officers. The left-brain donor occupies a majority of the world’s leadership positions and control significant assets and income.
At COUNSEL & CAPITAL, we regularly receive calls from nonprofit leaders with a common lament, “We have a great idea to meet a critical need, if we only had more money.” Similarly, we talk with left-brain donors who tell us, “We have money and a desire to give, but we lack confidence in non-profits who seek our funds.”
COUNSEL & CAPITAL believes the biggest opportunity for Christian ministries is to build bridges of confidence with the left-brain donor. They can do this without changing their effective outreach to right-brain donors.