Left-Brain Donor Service

Problem:

Achieving goals and dreams often require money. Significant sums are controlled by left-brain donors. All too often a gulf exists between left-brain donors and ministries. These donors are eager to be wise and generous. Christian ministry executives are passionate about the ministries they serve. But they often think and reason differently. Neither seems to speak the other's language.

Solution:

Step 1: Determine the opportunity
Step 2: Identify the most appropriate and effective C&C communication tool.
Step 3: Collaboratively produce the communication tool.
Step 4: Develop a strategy to use the communication tool to maximize donations from the ministry's current donors and build relationships with new ones.

Benefits:

Increased organizational clarity
Additional funding and funding sources
Connection with major donors
Positive first impression

Cost:

Dependent upon the specific service or tool.

Example:

A ministry was denied a grant from a foundation. The ministry asked if they could resubmit after completing a C&C communication tool. The foundation agreed. The C&C communication tool and grant request was resubmitted and the foundation awarded the ministry a grant in excess of $1,000,000.

What Ministries Offer:
  • Compelling pictures

  • Heartfelt stories

  • Crisis appeals

  • Limited reporting

 

What Major Donors Want:

  • Compelling opportunities

  • Relevant communication

  • Transparent reporting

  • Biblical governance